The Talented
Maciej Szamowski
About Me
"In a world of narrow specialists, I offer the rarest commodity: a polymathic perspective." I don’t just solve problems; I inhabit them until the solution becomes inevitable. My career has been defined by the art of adaptability—navigating the boardroom with the same ease as the back-end code. Whether I am architecting a GTM strategy for TikTok or engineering custom AI automations, my approach remains the same: surgical precision, aesthetic integrity, and a relentless focus on the outcome. I am the partner for those who require more than just advice. I am the one who builds the infrastructure of success.
Effie Awards Jury Training as a TikTok Representative
Me at ISART Digital, where I was lecturer about Marketing in Gaming
Experience
Business Director
2025 - presentFoap — creator marketplace and UGC platform
- Lead sales, marketing and operations, driving platform growth across creator and brand segments.
- Built automated business systems (Python/Next.js) reducing campaign workflow time and improving throughput.
- Partner with product to translate customer feedback into roadmap priorities.
Client Service Director
2024 - 2025pro/porcja.agency — digital performance agency
- Directed client growth and account strategy across multiple verticals.
- Increased revenue 2× in six months and improved delivery efficiency.
- Strengthened marketing execution frameworks and reporting standards.
Head of Marketing
2023 - 2024Selmo — live-commerce SaaS for ecommerce
- Built in-house marketing function from the ground up (paid, content, brand, CRM).
- Implemented data-driven growth operations and automation across channels.
- Achieved 2× ROAS increase year over year through funnel optimisation and audience insights.
Brand Strategy Lead
2021 - 2023TikTok — Central & Eastern Europe, consumer technology and digital media
- Developed regional marketing and brand strategy improving perception and adoption.
- Designed go-to-market programs supporting category and vertical expansion.
- Led cross-functional teams across strategy, content, sales enablement and partnerships.
Digital Manager
2018 - 2021Ubisoft — Central & Eastern Europe, AAA gaming publisher
- Owned digital sales and marketing execution for CEE region.
- Implemented campaign plans driving double-digit YoY uplift in digital revenues.
- Managed Ubisoft+, Ubisoft Connect and priority title launches.
Social Media Manager
2016 - 2018Samsung Electronics — consumer electronics
- Delivered 40+ annual campaigns and cross-market social programs.
- Managed transition to new agency ecosystem and multi-channel workflows.
- Supported brand presence, audience growth and commercial objectives.
Account Manager
2012 - 2016MEC / Wavemaker — global media agency
- Led campaign strategy and execution across 15+ brands (CPG, automotive, retail).
- Managed multi-million PLN budgets and a team of four.
- Strengthened channel planning and measurement capabilities.
Account Executive
2010 - 2012Monday Agency — digital agency
- Delivered full-funnel social media execution for top tech brands (ASUS, Acer, SAP).
- Developed early content, analytics and community operations processes.
Skills
Case Studies
Foap automation suite
Automation of lead-to-campaign workflows improving operational efficiency
TikTok analytics dashboard
Campaign reporting automation using TikTok Business API
Agency operations tracker
Delivery and SLA visibility system
Copa City & Triple Espresso websites
High traffic websites built with headless CMS